AGAINST THE TIDE?
The question arising from Nigel Austin’s excellent feature ( Running on Empty, 7/12/13) is whether Elders is pitting itself against the historical tide in a dramatically changing national rural economy. Having Elders put itself back together again as it once was in its halcyon past is an appealing idea. But whether it is realistic is another matter. It’s clear from Austin’s article that if Elders does go under at some point it won’t be as a result of any inherent failing in the way the company does business on the measure of days gone by, but rather a consequence of it becoming an anachronism in the brave new world of rural enterprise.