Cas­san­dra Ma­mone,

Jew­ellery de­signer

The Advertiser - SA Weekend - - UP FRONT - Words katie spain pic­ture ha­ley re­nee

WHO Meet 29-year-old Cas­san­dra Ma­mone, a home grown girl with a thing for bling. “I GREW UP in Ade­laide’s West Side and now I’m liv­ing in West Lakes,” she says. “I was al­ways in to arts. When I was 15 I started mak­ing beaded jew­ellery for friends and fam­ily and they’d pay me $15 for a lit­tle pair of ear­rings so it started as a hobby and kind of went from there.” WHAT A GEM Ma­mone’s megawatt smile flashes bright like the di­a­monds glis­ten­ing in her new North Ade­laide show­room. She laughs a lot and it’s no won­der... this pint-sized sparkler has a se­ri­ous case of job sat­is­fac­tion. SCHOOL’S OUT “I stud­ied at TAFE SA’s Ade­laide Col­lege of the Arts for three years and ma­jored in jew­ellery mak­ing. My course was very arty so I was do­ing big pen­dants and ster­ling sil­ver back then.” After grad­u­at­ing, Ma­mone went on to work for a fine jew­ellery man­u­fac­turer called Mark McAskill. GO­ING SOLO Cre­ativ­ity called and Ma­mone quit her job, com­pleted a short business course and in 2010, started Cas­san­dra Ma­mone Jew­ellery. They were nail­bit­ing times. “I re­mem­ber ly­ing awake think­ing ‘oh my gosh — how am I go­ing to make it work and get to where I want to be?’ Step by step, I got there.” FINE TIME “I started out do­ing more bridal and ster­ling sil­ver ware and as I con­tin­ued on my path I had clients com­ing to me for their en­gage­ment rings. At the be­gin­ning of 2013 I re­leased a fine jew­ellery col­lec­tion.” PER­FECT CUT Th­ese days, it’s all about white di­a­monds, co­gnac di­a­monds and semi pre­cious stones. “This is def­i­nitely my niche. I no­ticed the dif­fer­ence as soon as I re­leased the first col­lec­tion (Sor­rento). I felt bet­ter, peo­ple were com­ing to me — it was re­ally good.” SHINE BRIGHT In­sta­gram has been a big hit for Ma­mone’s brand. “It’s amaz­ing how much it has helped my business. A client from Mel­bourne came to see me be­cause a bridal page called Won­der and Awe tagged me.” When New York style blog­ger Danielle Bern­stein from We Wore what (@we­worewhat) posted a photo of one of Ma­mone’s pieces the re­sponse via so­cial me­dia was over­whelm­ingly pos­i­tive. LIKE A DI­A­MOND Clients also trav­elled from Bris­bane and New York for de­sign con­sul­ta­tions. “Gen­er­ally the de­sign process starts on pa­per,” she says. “Ini­tially it’s about meet­ing them, talk­ing to them and nut­ting out ex­actly what they want. Some clients come to me with screen­shots from their girl­friend’s phones... I re­ally love it when it’s all screen shots of my pieces!” COLOUR ME HAPPY New col­lec­tion Ha­vana’s Riviera is re­leased in Oc­to­ber. “It’s got a real Cuban feel... lots of coloured gem­stones,” she says. DREAM BIG “I’d love to have a base in New York and in Ade­laide. I’m slowly weav­ing my way there.”

cas­san­dra­ma­mone.com

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