TAKE FIVE: SA FASH­ION EX­PORTS TAK­ING ON THE WORLD

The Advertiser - SA Weekend - - COVER -

AUS­TRALIAN FASH­ION LA­BELS In less than a decade hus­band and wife team Dean and Me­lanie Flintoft have built a multi-mil­lion dol­lar com­pany with its head­quar­ters here in Ade­laide cre­at­ing many lo­cal jobs in the process. Brands un­der the Aus La­bels um­brella in­clude Fin­ders Keep­ers, C/MEO Col­lec­tive, Keep­sake The La­bel, The Fifth and, more re­cently, af­ford­able lux­ury line TYLR. Stocked world­wide, Aus La­bels clothes and footwear are worn by al­most ev­ery girl about town who’s any­one, in­clud­ing su­per­model Kendall Jen­ner who has been step­ping out in the TY-LR “Bonython” coat named in hon­our of... NI­COLE BONYTHON-HINES A stylist be­fore there was such a thing and with no for­mal train­ing in fash­ion, Ade­laide-born Bonython-Hines got a “mer­chan­dis­ing gig” at Vogue Aus­tralia in the 1980s and went on to work for “ev­ery mag­a­zine in Aus­tralia” and fash­ion shows in­clud­ing Col­lette Din­ni­gan in Aus­tralia and Paris. Ap­pointed head stylist of this year’s Ade­laide Fash­ion Fes­ti­val, Bonython-Hines was the force be­hind Kylie Minogue’s trans­for­ma­tion from Neigh­bour to out-of-this-world su­per­star in her 1990 Bet­ter The Devil You Know video, which sky­rock­eted her global ca­reer. CHRIS­TINE CEN­TEN­ERA ”Per­haps the most fash­ion­able per­son in Aus­tralia at the mo­ment is from Ade­laide,” Vogue Aus­tralia editor-in-chief Ed­wina McCann said in 2013 in ref­er­ence to Cen­ten­era, above, be­fore go­ing on to de­scribe her as “a world-class fash­ion icon who is loved all over the world in fash­ion blogs”. Now the glossy’s se­nior fash­ion editor, she has also worked with rap­per Kanye West on his cloth­ing line, and, no doubt, inspired him when giv­ing style coun­sel to his equally fa­mous wife Kim Kar­dashian. The re­al­ity TV star’s “Kanye has def­i­nitely inspired me to wanna, like, be a lit­tle bit more of an in­di­vid­ual’’ 2012 makeover looked like she had style­jacked Cen­ten­era. MADI­SON STUB­BING­TON Re­cently ranked along­side Kendall Jen­ner, Gigi Ha­did and Ge­or­gia May Jag­ger by mod­els.com as one of, and the only Aus­tralian fea­tured in, the top 50 mod­els on the planet, this 18-year-old from North­gate is hot­ter than her flam­ing locks. Dis­cov­ered in, and win­ner of, the inau­gu­ral Pride’s In­ter­na­tional Model Search in 2011, Stub­bing­ton has walked the in­ter­na­tional run­way with Cara Delev­ingne and Kar­lie Kloss, been hand-picked by fash­ion leg­end Grace Cod­ding­ton to ap­pear in US Vogue and re­cently graced the cover of its Ital­ian sis­ter pub­li­ca­tion, above. PAUL VASILEFF Self-taught, the cre­ator of Paolo Se­bas­tian was the first South Aus­tralian to have a gown on the Os­car’s red car­pet when he dressed Gi­u­liana Ran­cic for last year’s 86th An­nual Academy Awards. Other in­ter­na­tional stars to take a shine to his cou­ture in­clude Paloma Faith, Chris Jen­ner and Dan­nii Minogue, while Aus­tralia’s 2013 Miss Uni­verse en­trant, Olivia Wells, wore his gown at the pageant’s fi­nal in Moscow be­fore an es­ti­mated global au­di­ence of more than one bil­lion. Last month a Paolo Se­bas­tian capsule col­lec­tion made a cameo ap­pear­ance in fash­ion show scenes on US su­per soap The Bold and the Beau­ti­ful, which is watched by mil­lions around the world. With stock­ists in New York, Sin­ga­pore and Kuwait, Vasileff’s longheld dream of be­com­ing Aus­tralia’s an­swer to Chanel and Dior is fast be­com­ing re­al­ity.

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