The Advertiser

Tips for top holiday

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SCIENTISTS claim to have discovered what’s needed to turn holiday moments into lifelong memories.

The top three ingredient­s are company (22 per cent), time (17 per cent), and location (15 per cent). Activities, weather, uniqueness, sounds, sights, smells and tastes also feature as important contributo­rs.

The study was conducted by neuro-psychologi­st Dr David Lewis and Mindlab Internatio­nal, using in-lab research and online interviews with 6000 Europeans. Commission­ed by lastminute.com, it also found men and women remember different moments.

Men recall immediate and sensual details such as sights and sounds. Women place more emphasis on location and what they were doing.

Dr Lewis said: “People are key. It’s important to invest in creating treasured memories so you can tap into them when you need a pick-me-up.”

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