The Advertiser

Variety chain for city site

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ADELAIDE CBD has been chosen as the launch pad for a new discount variety chain, ahead of a six-month rollout of several stores across metropolit­an and regional SA.

The property in James Place, off Rundle Mall, which has been vacant for the past couple of years, will host Upstyle from next month via a lease negotiated by Leedwell’s Kristy Zammit.

Ms Zammit said the laneway, already inhabited by big national retailers such as LuLu Lemon and Media Make-Up, would be boosted by Upstyle’s lively presence.

“Over the past few years, Adelaide has enjoyed the rejuvenati­on of numerous city laneways, with vitality and commerce being injected into previously under utilised CBD locations. James Place is no ex- ception,” she said. Ms Zammit said Upstyle will open other outlets at Parabanks Shopping Centre in Salisbury and Mt Gambier Central this year.

The flagship store in James Place will boast a rustic look and feel with exposed brick and timber. “Upstyle advocates a simple, natural and quality life philosophy and a brand essence of returning to nature,” Ms Zammit said.

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