Copywriting & Technical Publication Services
MUCH written communication doesn’t flow, uses inconsistent layouts, different writing styles and overly long sentences.
This makes it difficult or time-consuming for the reader to understand what the writer is trying to say.
Writers find it especially hard to produce documents or training materials when the information is technical or complex, difficult to organise, requires frequent revisions or has to serve the needs of multiple audiences.
Features of effective documents
Effective communications convey a crystal-clear message in as few words as possible.
They are reader-focussed and obtain the desired results.
Organisations want information that is accurate, clear, concise, complete and timely.
Compliance and Safety want production to adhere to a quality standard that ensures consistency and control.
They want (and need) documentation that can support this.
Managers are looking for reports that they can easily consolidate and summarise.
What is information mapping?
The Information Mapping (IM) method was developed to assist writers to provide these features.
It is based on research into how people read and absorb information.
It has been used successfully by Australian and international companies for more than 40 years to create better documents.
Key to its success is its simplicity which means it can be learned by anyone who needs to write as part of their job.
A two-day course equips participants with the skills to achieve highly effective written communications.