PLENTY ON YOUR PL8 When
schoolteacher Patricia Armao decided to start her own health and beauty marketing business with husband Daniel, a nuclear medicine scientist, she knew it could prove tough going.
So she decided to keep herself motivated with a personalised numberplate that would urge her to aim high: DRMBIG. “Every time I saw it, it reminded me to think outside the square and to push harder for what I wanted,” Armao, 34, says. “It’s also a great conversation-starter and provides an entree to talking about our business.”
It’s an increasingly popular tactic in corporate life. About 30 per cent of customers of the company MyPlates are business people – from sole traders to multinationals – who use personalised plates to promote their companies.
MyPlates chief executive Daryl Head says plates cost between $160 and $600, depending on the style chosen, plus an annual fee of about $99.
“We’re getting much more used to shortened words and cryptic messages through Twitter, and so more and more people are coming on board,” he says. “Businesses see it as a way of differentiating themselves from competitors, and if it’s also funny, then it makes their name all the more memorable.”