THE BREAKFAST CLUB
Managers across Australia could take a leaf out of the playbook of premiershipwinning Melbourne Storm coach Craig Bellamy, who has built one of the most successful teams in the National Rugby League.
More than 120 people attended the first dealclub event, a breakfast audience with Bellamy held last month at the Museum of Contemporary Art’s Harbourside Room, overlooking Sydney’s Circular Quay. Bellamy spoke candidly for more than an hour about his time as a player and coach. As with the Sydney Swans in the AFL, who won the grand final in their code last year, the Storm’s success is based on a “no dickheads” approach to team culture.
The importance of a strong culture is one of Bellamy’s major themes as a coach and he works hard to avoid players who might be disruptive. So when looking for new talent, he not only considers on-field skills, but quietly does his own background checks on a player’s character.
Bellamy also made it clear that he fashions the Storm’s strategy around three key players, team captain and hooker Cameron Smith, fullback Billy Slater and halfback Cooper Cronk.
When such players depart, he said, a team must adapt its strategy to the strengths of the next generation of leaders.
Craig Bellamy (below) stressed the value of a “no dickheads” approach to culture.