Why girls need to know women, too, are en­trepreneurs.

The Australian - The Deal - - Contents -

“YOU can’t be what you can’t see,” says se­rial en­tre­pre­neur Jo Burston. A visit to her old school drove home to Burston how few young girls knew what an en­tre­pre­neur was. And if they did, they thought it was a man.

Determined to change things, Syd­ney­based Burston last year formed a con­sult­ing and men­tor­ing group, Inspiring Rare Birds, to help more young women to be­come en­trepreneurs. The group has just launched its first book, Rare Birds, Australia’s 50 In­flu­en­tial Women En­trepreneurs with the as­sis­tance of ac­count­ing group Ernst & Young.

Women pro­filed in­clude Emma Isaacs (founder Busi­ness Chicks), Lau­ren Fried (Pulse Mar­ket­ing), Ca­tri­ona Wal­lace (Flamingo), Penny Spencer (Spencer Travel), Deb Noller (Switch Au­to­ma­tion), Jo Hor­gan (Mecca Max­ima), Jodie Fox (Shoes of Prey) and Daniella Me­nachem­son (B Seated Global).

“Women en­trepreneurs are a pow­er­ful force in our global economies,” EY’s CEO for Ocea­nia, Tony John­son, said launch­ing the book. “They cur­rently own around a third of all busi­nesses in the world. In cel­e­brat­ing the achieve­ments of th­ese suc­cess­ful Aus­tralian women en­trepreneurs we hope to en­cour­age the next gen­er­a­tion.”

Ad­vo­cate for change Jo Burston

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