Why girls need to know women, too, are entrepreneurs.
“YOU can’t be what you can’t see,” says serial entrepreneur Jo Burston. A visit to her old school drove home to Burston how few young girls knew what an entrepreneur was. And if they did, they thought it was a man.
Determined to change things, Sydneybased Burston last year formed a consulting and mentoring group, Inspiring Rare Birds, to help more young women to become entrepreneurs. The group has just launched its first book, Rare Birds, Australia’s 50 Influential Women Entrepreneurs with the assistance of accounting group Ernst & Young.
Women profiled include Emma Isaacs (founder Business Chicks), Lauren Fried (Pulse Marketing), Catriona Wallace (Flamingo), Penny Spencer (Spencer Travel), Deb Noller (Switch Automation), Jo Horgan (Mecca Maxima), Jodie Fox (Shoes of Prey) and Daniella Menachemson (B Seated Global).
“Women entrepreneurs are a powerful force in our global economies,” EY’s CEO for Oceania, Tony Johnson, said launching the book. “They currently own around a third of all businesses in the world. In celebrating the achievements of these successful Australian women entrepreneurs we hope to encourage the next generation.”
Advocate for change Jo Burston