SVOD – a term for our times
Streaming Video on Demand. The death of linear television is upon us and the way we view everything is changing, here and now. Three services are the dominant players in the Australian market: Presto (Foxtel + Channel 7) and Stan (Fairfax + Channel 9) launched in January and Netflix, this month. Netflix already apparently has hundreds of thousands of users. Other players will come, especially in the movie space with participants such as already-available Dendy Direct. The price seems to have levelled out at around $10 a month with Presto charging $10 for TV or movies, or $14.95 for both. Stan and Netflix both charge $10. The market has some teething problems. Most players are removing Microsoft Silverlight in favour of HTML5 video. Support for some tablets, phones and devices such as the Google Chromecast and other Android-powered dongles, means you can easily have streaming throughout your house. I predict that later this year some services will start to appear offering content that focuses on business, finance and other related media. Sports are also entering the space with US baseball and basketball entering into agreements, and Cricket Australia and others experimenting with the format.
www.presto.com.au / www.stan.com.au / www.netflix.com / www.dendydirect.com.au