SVOD – a term for our times

The Australian - The Deal - - The changing face of cosmetics -

Stream­ing Video on De­mand. The death of lin­ear tele­vi­sion is upon us and the way we view ev­ery­thing is chang­ing, here and now. Three ser­vices are the dom­i­nant play­ers in the Aus­tralian mar­ket: Presto (Fox­tel + Chan­nel 7) and Stan (Fair­fax + Chan­nel 9) launched in Jan­uary and Net­flix, this month. Net­flix al­ready ap­par­ently has hun­dreds of thou­sands of users. Other play­ers will come, es­pe­cially in the movie space with par­tic­i­pants such as al­ready-avail­able Dendy Di­rect. The price seems to have lev­elled out at around $10 a month with Presto charg­ing $10 for TV or movies, or $14.95 for both. Stan and Net­flix both charge $10. The mar­ket has some teething prob­lems. Most play­ers are re­mov­ing Mi­crosoft Sil­verlight in favour of HTML5 video. Sup­port for some tablets, phones and de­vices such as the Google Chrome­cast and other An­droid-pow­ered don­gles, means you can eas­ily have stream­ing through­out your house. I pre­dict that later this year some ser­vices will start to ap­pear of­fer­ing con­tent that fo­cuses on busi­ness, fi­nance and other re­lated me­dia. Sports are also en­ter­ing the space with US base­ball and bas­ket­ball en­ter­ing into agree­ments, and Cricket Australia and oth­ers ex­per­i­ment­ing with the for­mat.

www.presto.com.au / www.stan.com.au / www.net­flix.com / www.dendy­di­rect.com.au

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