The Re­silience Div­i­dend: Man­ag­ing dis­rup­tion, avoid­ing dis­as­ter and grow­ing strong in an un­pre­dictable world

Ju­dith Rodin Pro­file $ 32.99

The Australian - The Deal - - The changing face of cosmetics -

This book by the Rock­e­feller Foun­da­tion pres­i­dent comes with no fewer than 11 ring­ing endorsements, in­clud­ing Bill Clin­ton “inspiring”, Ari­anna Huff­in­g­ton “pow­er­ful and prag­matic”, and Michael Bloomberg “ground-break­ing”. Th­ese show Rodin is very well con­nected be­cause it’s highly un­likely the en­dorsers would have given the book more than a cur­sory skim. This book’s pub­li­ca­tion says much about how to mar­ket rather than write a good book. Rodin be­gins her jour­ney into re­silience in a very Amer­i­can away byy writ­ing about an event that has touched her per­son­ally: Hur­ri­cane Sandy, which struck the US east coast in Oc­to­ber 2012. She then ranges through a raft of more sig­nif­i­cant re­cent dis­as­ters and de­vises five char­ac­ter­is­tics of re­silience. Rodin’s dis­cus­sion of the lone-wolf ter­ror attack in Nor­way in 2011, which left 77 peo­ple dead, , is a prime ex­am­ple of how this book disappoints. Af­ter nine pages of f de­tailed de­scrip­tion of the tragic events, Rodin says lit­tle about how the coun­try over­came this tragedy. Typ­i­cal of the plat­i­tudes is this: “And all the char­ac­ter­is­tics of re­silience con­trib­ute to and are af­fected by so­cial co­he­sion [orig­i­nal em­pha­sis]. This is the glue that bonds peo­ple to one an­other, in fam­i­lies, groups, or­gan­i­sa­tions, and com­mu­ni­ties.” There is an im­por­tant les­son here. Pub­lish­ers of­ten pres­sure au­thors into seek­ing en­dorsers for the cover. In many in­stances they should leave well alone.

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