It’s not me, it’s them

The Australian - The Deal - - First Up - From Be­yond Bias, by Heidi Grant Halvor­son and David Rock. (Read the ar­ti­cle at strat­egy-busi­

A re­cent ar­ti­cle in strat­egy+busi­ness mag­a­zine iden­ti­fied some com­mon forms of un­con­scious bias, in­clud­ing:

In­group bias:

Per­ceiv­ing peo­ple who are sim­i­lar to you (in eth­nic­ity, re­li­gion, so­cioe­co­nomic sta­tus, pro­fes­sion, etc) more pos­i­tively. (“We can trust her; her home­town is near mine.”)

Out­group bias:

Per­ceiv­ing peo­ple who are dif­fer­ent from you more neg­a­tively. (“We can’t trust him; look where he grew up.”)

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