This disrupter has a new way for you to find the right person for the job
Glenda Korporaal on a fresh way for you to find the right person for the job
Joanna Weidenmiller joined the Federal Bureau of Investigation after university but by 22 she was out on her own, setting up a sales and marketing company that she sold two years later. “It was a very good lesson for me to learn that I liked being an entrepreneur and that I am most productive working in a corporate environment that is based on merit,” says the 32- year-old.
Her father Patrick Riley’s best-selling book, The One-Page Proposal: How to get your business pitch onto one persuasive page (HarperCollins, 2002), gave her the idea for a new venture. In 2009 they set up 1-Page, an employment sourcing platform that allows job candidates to sell themselves to employers by working on a solution to a real problem facing the company. Last year San Francisco-based Weidenmiller listed 1-Page on the Australian Securities Exchange – the first Silicon Valley company to do so.
She and her father had already raised $US3 million from investors in Silicon Valley and needed more funds as their cloudbased recruitment platform began winning business from big US companies. But they felt venture-capital investors wanted too much equity, and that the New York Stock Exchange and the NASDAQ over-the-counter market had too many conditions for a small start-up. A business contact in Australia suggested they look at the ASX. In a backdoor listing, they took over the shell of an existing listed company and raised almost $10m.
“You have to give up a lot if you want to list in New York but in Australia the minimum conditions are easier,” Weidenmiller says. “My investor base is just the same as if I had listed in New York. Investors around the world can invest in ASX-listed companies.”
While the bulk of her business is based in the US, she is gaining increased interest here in her innovative approach to hiring the right talent. One fan is Business Council of Australia CEO Jennifer Westacott who met Weidenmiller on a recent study trip to San Francisco and Silicon Valley. Westacott hosted a lunch for the American when she visited Australia last month and introduced her to human-resources executives at BCA member companies.
Weidenmiller argues the resume process no longer works for either the recruiter or the job seeker because finding the right person involves knowing what they can do in the future, not what they have done in the past. Under the 1-Page process, companies ask applicants to write a one-page proposal outlining how they would solve a specific problem facing the business. 1-Page then analyses the responses and advises the company on the best people for the job.
“We can score ideas based on how people come up with new,