Lisa Allen

on the rein­ven­tion of the ho­tel

The Australian - The Deal - - Front Page -


Smart hos­tels are the lat­est ac­com­mo­da­tion gim­mick to hit Europe, ac­cord­ing to Arthur de Haast, Lon­don­based chair­man of Ho­tels and Hos­pi­tal­ity Group, Jones Lang LaSalle. Backed by a large US pri­vate eq­uity firm, Gen­er­a­tor Hos­tels has built smart ac­com­mo­da­tion in 10 Euro­pean cities in­clud­ing Venice, Copen­hagen and Lon­don. It sells “af­ford­able luxury” rooms com­bined with unique so­cial events in Europe’s coolest cities. Each guest scores a free tour, such as a city walk­ing ex­cur­sion through Copen­hagen, a Mu­rano Glass dis­cov­ery tour in Venice or a whiskey and beer walk­ing ex­pe­di­tion through Dublin.

“Smart hos­tels are be­com­ing very pop­u­lar,” de Haast says. “What they do is find of­ten quite run­down build­ings, some­times ho­tels or of­fice build­ings, and they smarten them up and make them into trendy and vi­brant hos­tels.” Gen­er­a­tor has a range of ac­com­mo­da­tion at very com­pet­i­tive price points per bed, but be­cause they squeeze a lot of beds into the space, it’s prof­itable. The hos­tels will also have a very “vibey” bar and café space, plus free wi-fi. Rates start at ¤15 ($23) per per­son per night for a shared room at the Gen­er­a­tor Ham­burg. Rates climb to ¤49 per room for one or two peo­ple in­clud­ing a pri­vate bath­room. Hos­tels will open in Stock­holm and Rome soon.

Story by: Lisa Allen Il­lus­tra­tion by: Steven Moore

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