ART OF SHOPPING
Rewind to 2002. Montblanc has just opened its new flagship store in Paris and wanted to create something extraordinary. The result: six oversized shopping bags created by some of the world’s most renowned contemporary artists.
Designed to celebrate the art of shopping, the six bags exquisitely represent the aesthetic beauty of Montblanc. As James Siano, President and CEO of Montblanc Asia Pacific describes Mont Blanc: timeless luxury art pieces created by the mind.
Since making their first appearance on the Champs-Elysees, the bags have travelled the world and have been exhibited in the shopping hubs of New York, Cape Town and Seoul among others.
Now they’re arriving in Australia before they travel to their final destination at Montblanc’s HQ in Europe as part of the Montblanc Art Collection.
Each shopping bag stands approximately three metres high, two metres wide, one metre deep and weighs in at 400 kilograms. The six shopping bag sculptures were designed by world-renowned artists including David LaChapelle (US), Gary Hume (United Kingdom), Jean-Marc Bustamante (France), Sylvie Fleury (Switzerland), Anne & Patrick Poirier (France) and Sam Taylor-Wood (United Kingdom).
Each artist has brought their own aesthetic and style. The results are truly sublime and a fitting homage to the underestimated art of shopping.
Montblanc has been known for generations as a maker of sophisticated, high-quality writing instruments.
In the past few years, the product range has been expanded to include exquisite writing accessories, luxury leather goods and belts, jewellery, eyewear and watches. Montblanc has thus become a purveyor of exclusive products which reflect today’s demands for quality design, tradition and craftsmanship.
Operating in over 70 countries around the world, Montblanc sells its products exclusively through its international network of authorized retailers, jewellers and over 360 Montblanc boutiques.
You can view the Montblanc Art bags in Martin Place, Sydney from March 11th to March 20th 2008, and on the Crown Promenade, Melbourne from March 26th to April 9th.