ART OF SHOP­PING

The Australian - Wish Magazine - - Special Advertising Promotion -

Rewind to 2002. Mont­blanc has just opened its new flag­ship store in Paris and wanted to cre­ate some­thing ex­tra­or­di­nary. The re­sult: six over­sized shop­ping bags cre­ated by some of the world’s most renowned con­tem­po­rary artists.

De­signed to cel­e­brate the art of shop­ping, the six bags exquisitely rep­re­sent the aes­thetic beauty of Mont­blanc. As James Siano, Pres­i­dent and CEO of Mont­blanc Asia Pa­cific de­scribes Mont Blanc: time­less lux­ury art pieces cre­ated by the mind.

Since mak­ing their first ap­pear­ance on the Champs-El­y­sees, the bags have trav­elled the world and have been ex­hib­ited in the shop­ping hubs of New York, Cape Town and Seoul among oth­ers.

Now they’re ar­riv­ing in Aus­tralia be­fore they travel to their fi­nal des­ti­na­tion at Mont­blanc’s HQ in Europe as part of the Mont­blanc Art Col­lec­tion.

Each shop­ping bag stands ap­prox­i­mately three me­tres high, two me­tres wide, one me­tre deep and weighs in at 400 kilo­grams. The six shop­ping bag sculp­tures were de­signed by world-renowned artists in­clud­ing David LaChapelle (US), Gary Hume (United King­dom), Jean-Marc Bus­ta­mante (France), Sylvie Fleury (Switzer­land), Anne & Pa­trick Poirier (France) and Sam Tay­lor-Wood (United King­dom).

Each artist has brought their own aes­thetic and style. The re­sults are truly sub­lime and a fit­ting homage to the un­der­es­ti­mated art of shop­ping.

Mont­blanc has been known for gen­er­a­tions as a maker of so­phis­ti­cated, high-qual­ity writ­ing in­stru­ments.

In the past few years, the prod­uct range has been ex­panded to in­clude ex­quis­ite writ­ing ac­ces­sories, lux­ury leather goods and belts, jew­ellery, eye­wear and watches. Mont­blanc has thus be­come a pur­veyor of exclusive prod­ucts which re­flect to­day’s de­mands for qual­ity de­sign, tra­di­tion and crafts­man­ship.

Op­er­at­ing in over 70 coun­tries around the world, Mont­blanc sells its prod­ucts ex­clu­sively through its in­ter­na­tional net­work of au­tho­rized re­tail­ers, jew­ellers and over 360 Mont­blanc bou­tiques.

You can view the Mont­blanc Art bags in Martin Place, Syd­ney from March 11th to March 20th 2008, and on the Crown Prom­e­nade, Melbourne from March 26th to April 9th.

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