“The institution that shaped the 20th-century consumer is being reshaped by that consumer”
stores, the modern consumer began to evolve.” Department stores also brought people from many classes together, served as social hubs for women who were excluded from men’s clubs, and educated several generations in matters of taste and design.
Zahra is fully aware that the department store no longer plays as powerful a role in society. A little like the view from his office, its place in the culture is somewhat diminished. The institution that did much to shape the 20th-century consumer is being reshaped that consumer. It’s a challenging environment, forcing the David Jones head to simultaneously invoke tradition and change, and to get his house in order for the anticipated return of the buoyant consumer and the revival of the great love affair that has sustained DJs for 175 years.