“It’s very different to a pair of shoes or a handbag because it has a history, a heart and durability”
day after the dinner in Vienna, Kidman, who has also been a brand ambassador for Chanel and Swisse vitamins, said she chooses endorsements based on the people she will be working with. “To be with a company for eight years, it’s a big part of my life,” she says. “For me, I think it’s the people and the quality of the company and the quality of the product. This has been the only endorsement I have had that has been such a long amount of time. It’s been a really good union. We’ve travelled all over the world and also philanthropically they’ve been incredibly supportive of the work I do with UN Women.”
According to Urquhart, customers used to come into Omega stores and ask for “a Cindy watch” but nobody to his knowledge goes into an Omega store and asks for a Nicole watch. “And that’s a good sign for me because, although she is the star, she’s a little bit in the background and the watch is out there. I think it’s a good mix.” Urquhart’s comments are a reminder that this is all about selling watches.
“I do think women now comment on each other’s watches more and I think there is a greater appreciation for watches,” Kidman says. “It was more of a male thing but now I think there’s an interest in watches for women and there certainly is for me.” A word that seems to be taboo in the Swiss watch industry is fashion. Traditionally fashion brand watches have been thought of as not real watches; however, in recent years brands such as Christian Dior, Chanel and Hermes have made huge advances in the movements of their watch offerings for men and women and have become serious players in the horology world. Nevertheless, you could almost hear a pin drop when Kidman said in answer to a question by a journalist at the Vienna press conference about the appeal of mechanical watches that she thought of them as fashion accessories “like shoes or a handbag”.
“I wouldn’t disagree with her because it’s true in a way,” Urquhart said after the press conference. Fashion accessory can be taken in a negative sense, but nobody actually needs a watch today because time is everywhere and Nicole Kidman has a mobile phone too. Fashion is maybe not the right word, but it is an accessory. But it’s very different to a pair of shoes or a handbag because it has a history, it has a heart and it has durability and a lot of other aspects. But, sure, it’s something that’s just nice to look at too.”
However, the only differences between the new