“It’s very dif­fer­ent to a pair of shoes or a hand­bag be­cause it has a his­tory, a heart and dura­bil­ity”

The Australian - Wish Magazine - - Arts -

day af­ter the din­ner in Vi­enna, Kid­man, who has also been a brand ambassador for Chanel and Swisse vi­ta­mins, said she chooses en­dorse­ments based on the peo­ple she will be work­ing with. “To be with a com­pany for eight years, it’s a big part of my life,” she says. “For me, I think it’s the peo­ple and the qual­ity of the com­pany and the qual­ity of the prod­uct. This has been the only en­dorse­ment I have had that has been such a long amount of time. It’s been a re­ally good union. We’ve trav­elled all over the world and also phi­lan­throp­i­cally they’ve been in­cred­i­bly sup­port­ive of the work I do with UN Women.”

Ac­cord­ing to Urquhart, cus­tomers used to come into Omega stores and ask for “a Cindy watch” but no­body to his knowl­edge goes into an Omega store and asks for a Ni­cole watch. “And that’s a good sign for me be­cause, al­though she is the star, she’s a lit­tle bit in the back­ground and the watch is out there. I think it’s a good mix.” Urquhart’s com­ments are a re­minder that this is all about sell­ing watches.

“I do think women now comment on each other’s watches more and I think there is a greater ap­pre­ci­a­tion for watches,” Kid­man says. “It was more of a male thing but now I think there’s an in­ter­est in watches for women and there cer­tainly is for me.” A word that seems to be ta­boo in the Swiss watch in­dus­try is fash­ion. Tra­di­tion­ally fash­ion brand watches have been thought of as not real watches; how­ever, in re­cent years brands such as Chris­tian Dior, Chanel and Hermes have made huge ad­vances in the move­ments of their watch of­fer­ings for men and women and have be­come se­ri­ous play­ers in the horol­ogy world. Nev­er­the­less, you could al­most hear a pin drop when Kid­man said in an­swer to a ques­tion by a jour­nal­ist at the Vi­enna press con­fer­ence about the ap­peal of me­chan­i­cal watches that she thought of them as fash­ion ac­ces­sories “like shoes or a hand­bag”.

“I wouldn’t dis­agree with her be­cause it’s true in a way,” Urquhart said af­ter the press con­fer­ence. Fash­ion ac­ces­sory can be taken in a neg­a­tive sense, but no­body ac­tu­ally needs a watch to­day be­cause time is every­where and Ni­cole Kid­man has a mo­bile phone too. Fash­ion is maybe not the right word, but it is an ac­ces­sory. But it’s very dif­fer­ent to a pair of shoes or a hand­bag be­cause it has a his­tory, it has a heart and it has dura­bil­ity and a lot of other as­pects. But, sure, it’s some­thing that’s just nice to look at too.”

How­ever, the only dif­fer­ences be­tween the new

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