The Australian - Wish Magazine - - W - David Meagher Editor

he first time I vis­ited Italy, a friend who was born there but lived in Aus­tralia told me there was one ex­pres­sion I needed to know in Ital­ian that would get me through any sit­u­a­tion — ma certo! (To say it the way many Ital­ians do you need the ex­cla­ma­tion mark at the end.) It means “of course” and there re­ally is noth­ing it can’t be used for. Do you need a re­turn train ticket? Ma certo! Would you like red of white wine? Ma certo! It was lovely to meet you. Ma certo!

It’s a way of say­ing yes that is sup­posed to re­move any un­cer­tainty, but at the same time it has a way of mak­ing the ques­tioner feel oddly ner­vous — not un­like be­ing told, “don’t worry about it”. Over the years we’ve pro­duced a lot of sto­ries and photo shoots in Italy; in fact this is the third edi­tion of the mag­a­zine that we’ve ded­i­cated en­tirely to the coun­try. While jet­ting off to Italy for a week’s work sounds like a lot of fun (and it is) do­ing busi­ness there can be a frus­trat­ing ex­pe­ri­ence. If, say, you want to check that ar­range­ments you made months ago for a shoot lo­ca­tion, model book­ing, chief ex­ec­u­tive in­ter­view etcetera are still on track you’ll prob­a­bly be told, ma certo! It doesn’t re­ally fill you with con­fi­dence does it?

Yet things hap­pen in their own unique and mag­i­cal way in Italy and, de­spite what some­times re­sem­bles or­gan­ised chaos the Ital­ian sys­tem just seems to work. Take lunch, for ex­am­ple. Ital­ians, no mat­ter how busy they are, will al­ways stop for lunch. In large com­pa­nies you’ll of­ten find a staff cafe­te­ria where ev­ery­one in­clud­ing se­nior man­age­ment eats lunch. To an Aus­tralian it seems like a very un­pro­duc­tive way to man­age work flow, but hav­ing ev­ery­one on lunch break at the same time also means hav­ing them at their desks — work­ing — at the same time.

This month’s is­sue fea­tures sto­ries on some of the big­gest names in Ital­ian lux­ury — we chat­ted with Gior­gio Ar­mani on the oc­ca­sion of his 40th an­niver­sary in busi­ness; we met Alessan­dra Facchinetti, the new cre­ative force at Tod’s, we went be­hind the scenes at Valentino, dis­cov­ered some of the coun­try’s coolest ho­tels and sipped a Cam­pari or two (all in the name of re­search).

A big thank you to Sin­ga­pore Air­lines for get­ting us to Italy in style and fa­cil­i­tat­ing one of our big­gest ever is­sues. And thanks to the amaz­ing team at the Villa D’Este on Lake Como for al­low­ing us to shoot one of our fash­ion sto­ries there. I hope you en­joy the is­sue.

Next month is a big mile­stone for WISH — it’s our 10th an­niver­sary edi­tion. The is­sue will have 10 dif­fer­ent cov­ers which will be dis­trib­uted ran­domly with The Aus­tralian on Fri­day, Oc­to­ber 2. You can fol­low WISH on Face­book and In­sta­gram, or me on Twit­ter (@DavidFMeagher), for more in­for­ma­tion on our 10th an­niver­sary is­sue.

Pho­tog­ra­pher James Cant shoot­ing model Benedetta for this month’s cover at the Villa D’Este on the shores of Lake Como, Italy

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