The Australian - Wish Magazine




Luxury German fashion house and suit-maker Hugo Boss is teaming up with the iconic American brand Russell Athletic to produce a capsule collection for both men and women. The unusual pairing – or perhaps not, after COVID-19 and a year of working from home – will produce 30 pieces, including sweatshirt­s, hoodies, relaxed pants and jackets. Russell Athletic was founded in 1902 after an American football player got sick of playing in woollen uniforms and collaborat­ed with his father, who owned a clothing factory, to come up with the first cotton sweatshirt. The company went on to produce uniforms for profession­al sports teams for decades and also created a line for those of us who are not athletes. “When I first travelled to the US, a Russell Athletic sweatshirt was among my first purchases,” says Hugo Boss chief brand officer Ingo Wilts. “I have always wanted to do something with this brand so this collaborat­ion is a very special project for me personally.” Wilts also says that casualisat­ion is key in all of the BOSS collection­s. “It is the perfect time to partner with a pioneer in this field,” he explains. “Russell Athletic invented the sweatshirt almost 100 years ago so it has been a great experience to work with a brand that has so much heritage and expertise in sportswear.”

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