HIGHLY COMMENDED

Kristy Chong, NSW

MODIBODI

After the birth of her second child, Kristy Chong experienced light bladder leakage. It was the inspiration behind her women’s underwear range, Modibodi. The absorbent underwear uses unique technology to give women of all ages comfort, security and con dence.

“We have had great publicity, but because of the nature of the product, getting our name out there can be a challenge,” Kristy, 38, from Sydney, says. “People don’t feel comfortable talking about the reasons why women need Modibodi. We want to break down those taboos and accept women’s bodies for what they are.”

In its rst year, 2014, Modibodi had $15,000 in sales. In the rst three months of this year, it had over $100,000 in revenue.

“I get feedback that the garments have changed people’s lives, that they live up to the hype. I feel that everything I set up to do to empower women I have achieved,” the now mother of three says.

Chemo@Home and Modibodi each win $5000 and Bauer Media advertising to the value of $15,000.