Power to you

Mature skin takes centre stage with NIVEA’s new Q10 Power range. Prepare to give your skin exactly what it wants.

They say you are never too young or too old to take care of your skin. And if it makes you feel good about yourself too, why wouldn’t you? Just like our physical capabilities, appreciating how your skin performs as we age is essential if you want to give it what it really needs. Post 60, our skin is still in great shape and will maintain its own anti-ageing defence – but a little support can go a long way. If you’re in tune with your body you’ll probably find your skin knows what it likes and is more discerning about what products make it feel good – we know that a one-size fits all approach won’t get the best results and what worked ten years ago won’t necessarily work now. NIVEA Skincare expert Robyn Hutch says that as your skin changes naturally over time, your skincare should change with it. “As we age, the skin’s natural rate of cell renewal decreases, blood circulation naturally reduces and your cells become less reactive and experience a loss of elasticity.” “While this is all happening inside your skin cells, what you’ll notice over time is your skin loses moisture, becomes a lot drier and wrinkles appear stronger,” she says. NIVEA’s new Q10 Power range for Mature Skin addresses all of these issues with a range specifically targeted at 60+ skin. The first product of its kind to combine two highly effective ingredients for mature skin, it uses Coenzyme Q10 and organic Argan oil to restore moisture and nourish the skin. The combination has been shown to effectively fight the signs of ageing and help to reduce wrinkles in as little as four weeks.

Pamper and radiate

This beautifully nourishing oil leaves skin with a soft, replenished feeling (your skin will drink it up). Use one drop for radiant skin in the day or two drops for deep care at night.

NIVEA Q10 POWER Facial Oil for Mature Skin, $24.99.

Why Q10?

As we age, the body’s natural levels of the protective antioxidant Q10 reduce which can cause the skin to sag and age spots to form. Gained by a natural yeast-fermentation process, the Q10 in the new NIVEA range for Mature Skin is 100% identical to the Q10 found in your skin. This helps your skin to boost its anti-age defence and to visibly reduce wrinkles.

Why Argan Oil?

Argan oil has been a skincare essential for years but we’re only just catching on to how amazing it really is. Known as ‘liquid gold’ the deeply nourishing oil protects skin from dryness from within. Rich in unsaturated fatty acids such as Vitamin E and omega 6 and 9, it helps to improve the skin barrier resilience in the long-term and protects the epidermis and the upper skin layer.

“The cream is light to apply and absorbs well leaving my face soft and glowing. Wrinkles and lines become less pronounced.” – Caty, beautyheaven Trial Team member