Total cost of ingredients $183.92
state consumer protection agency. “Then someone will have a look at it if they have time. But they almost never have time,” Dr Stanton says. And in the meantime the strange foods and odd practices proliferate: Tibetan Shilajit resin, pegan (paleo + vegan) diets, saffron lattes and more.
“Wellness is an endless pursuit for the privileged – an expensive hobby for those who are already well,” according to Dr McKay.
These endless and unattainable goals prey on people’s – particularly women’s – fears that they’re not good enough, well enough, happy enough, young enough or pretty enough as they are.
“Collagen and the rest are really selling well because, at the moment, it’s important everybody looks as young as possible,” says Dr Stanton finally. “When I look at online things about food, they’re all intended to make you look young and beautiful. That sells a lot of products. We don’t value people for being people and we particularly don’t value older women.”