Friends wake up to side hustle idea

Carlotta Casals and Georgie Cavanagh started online bedding company Carlotta + Gee as a side hustle but now it’s their full-time job.

WHEN friends Georgie Cavanagh and Carlotta Casals went on a trip together to Byron Bay 15 months ago, little did they know they would come back with a side hustle business idea that would lead to them quitting their jobs to run it.

Ms Cavanagh, 33, and Ms Casals, 29, loved the linen sheets they slept on at their hotel, and decided to work together to give that feeling to others.

“We were talking about that feeling you get when you’re on holidays, have had a good night’s sleep and are feeling good,” Ms Cavanagh said.

The two researched linen options and discovered a French flax linen they now sell online through their site, Carlotta +

Gee. The duo is among a rising number of Australians using side hustles to take advantage of consumers’ growing willingness to buy using apps and websites.

While COVID-19 and social distancing have contracted some side hustle income streams, such as rideshare and make-up artistry, Australians increasingly are getting food delivered instead of eating out and buying goods online instead of going into stores.

It’s estimated about twothirds of Australians have a side project in mind, and workplace expert Michelle Gibbings said most side hustles had an online element.

She said entrepreneurs should ensure what they offered was in demand as “there may not be a market there”.

The online fitness space was an example, Ms Gibbings said. “A lot of people took fitness in classes and at bootcamp and all that went online – if that was going to be your side hustle, you’re competing with people who are potentially doing that for free,” she said.

Ms Gibbings said many people working from home were buying earrings from sidehustling designers, as it was a fashion accessory that remained on display in video conferences.

Researching your idea is just the start. There needs to be operational planning, such as how much time should be spent on it as it grows – particularly as workers return to workplaces – and how to present it.

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