No more faith in Facebook

‘Wake up’ call shreds faith in social media

AUSTRALIANS flat-out don’t trust Facebook anymore, four-in-five users fear their information is being hacked and more than half think Mark Zuckerberg should reimburse them if he’s pilfering their personal data for profit.

Just 15 per cent of the population are confident Facebook will keep their personal data secure, according to the national YouGov Galaxy survey that found the level of trust in Zuckerberg’s social media behemoth was “phenomenally low”. And the survey was taken before the Cambridge Analytica scandal revealed sensitive information was being harvested from more than 50 million Facebook profiles to swing the US election.

“If the survey was re-run now ... the level of trust in Facebook would have slumped significantly – and it was starting from a low benchmark,” YouGov Galaxy managing director David Briggs said.

The survey — commissioned by News Corp Australia — found 62 per cent of Australians do not trust Facebook.

And 84 per cent say they should be able to opt out of having their information stored.

Senior research fellow David Glance said Australians were finally “waking up to how much information they are leaking through Facebook.

“Facebook built a platform, they don’t really know how it’s being used by bad actors and don’t really know how to control that,” said Associate Professor Glance, of the University of WA, who recently took steps to lock down his personal data on Facebook and sold his $30,000 of shares in what was, until recently, the world’s fifth-largest company.

Its business model was based on collecting as much information about users as possible “and exploiting it”, he said. Facebook has detailed data on about 16 million Australians. Many have provided their date of birth, credit card details and names of relatives. Possibly without being fully aware of it, they may have also granted access to the mobile phone numbers of everyone they know. Some users have discovered Facebook has logs of their phone calls and text messages.

While there is a growing awareness that it tracks other sites you visit on the internet, what is less well known is Facebook recently began using facial recognition to identify users in photos and that an accountholder has to opt out to stop this happening.

The YouGov Galaxy poll found even a majority of millennials do not trust Facebook. eSafety Commissioner Julie Inman Grant said digital natives were mindful of the potential risks with how technology companies could use their data.

“Restricting details about

your address, contact information, job, and even your date of birth are all ways to reduce the likelihood of your data being used inappropriately,” Ms Inman Grant said.

The Australian Competition and Consumer Commission is holding an inquiry into “digital platforms” such as Facebook and Twitter. It is taking submissions until Tuesday.