Honour for industry moo-ver and shaker
I WAS SO HONOURED WHEN THE GIRLS AT ANTOLA TRADING CONTACTED ME. I WAS BLOWN AWAY AND SO EXCITED TO HAVE A SHIRT NAMED AFTER ME. AMANDA MOOHEN
IT TAKES guts, determination, and unwavering nerves to change an entire industry with a history steeped in male dominance, but one Western Downs woman is leading the way for a strong future of women in agriculture.
Women of Lot Feeding founder Amanda Moohen’s culture-changing work hasn’t gone unnoticed and the rural label, Antola Trading, has honoured the Western Downs woman in its latest fashion line.
Women of Lot Feeding is a not-for-profit organisation that supports women in the feedlot industry and creates a support network so they can step into leading roles.
When Ms Moohen landed her first job in the beef industry, she was one of only five women working alongside 100 men, but now she’s pulling more women into the sector by simply sitting down and having a drink with them. “I was so honoured when the girls at Antola Trading contacted me. I was blown away and so excited to have a shirt named after me,” she said.
“I hope that I can inspire someone through my story.”
Ms Moohen, who grew up on a beef grazing property, said she was always drawn to cattle, but the passion didn’t solidify until she studied ag science at university, and later landed her dream job managing the Wonga Plains Feedlot near Bowenville.
Antola Trading founder and designer Alicia McClymont said she was thrilled to work with Amanda and share her story of resilience and dedication through her new fashion line.
“To celebrate the (many) incredible people involved in the new campaign, Antola Trading partnered with Humans of Agriculture to share each shirt story in a series of podcast episodes,” she said.
Antola Trading designed 23 new men’s, women’s, and kids’ work shirts as part of its latest collection, with each design named after someone who’s had a great impact on regional and rural Australia.