The Chronicle

Chamber joins forces to grow foodie culture

- TODD ROHL CHAMBER OF COMMERCE CEO WANT TO BE PART OF IT? EMAIL ADMIN@TOOWOOMBAC­HAMBER.COM.AU

THE Toowoomba Chamber Food and Agri Network provides a local platform designed to facilitate strong linkages and engagement across the city’s food and agri space – encouragin­g networking, food and farm experience­s, education, and the promotion of local supply chain opportunit­ies.

Cafes, restaurant­s, food outlets, retailers, local farmers, and food producers form an integral part of the Toowoomba food culture, our economy and FAN supports this incredible and valuable sector.

At the Toowoomba chamber we know we live in one to the best foodie destinatio­ns in the country.

We just want everyone else to know.

Our Local Food Directory highlights the enormous diversity of the food and agri space in our region.

It outlines the amazing breath of the industry.

The local fruit and vegetables, meat and protein, diary and eggs, herbs and speciality products, oils, and olives, preserves and honey, baked goods, nuts and chocolate and beverages and wine suppliers. All located right here in our region or on our doorstep. And we know there is still more to add!

But, last week, we took the opportunit­y to assist in turbocharg­ing the promotion of the region as the foodie destinatio­n by joining forces with the city’s foremost digital platform dedicated to the unique food culture of Toowoomba and the Darling Downs, Dine Darling Downs.

Dine Darling Downs, developed by the dynamic Kristen O’Brien and the Toowoomba Chamber of Commerce have joined forces to celebrate and rejoice in the regions dining cuisine and food production.

The launch of the new website builds on the amazing and dedicated work and commitment of Dine Darling Downs over the past six years and is the only website and directory dedicated solely to good food and dining in the region, with the concept fast gaining traction with thousands of visitors landing on the www.dinedarlin­gdowns.com.au each month.

The outreach achieved is incredible. The site regularly achieves over 100,000 impression­s on social media and averages over 50,000 views monthly on the website.

It is through this platform that locals and visitors can find the best place to eat, drink, stay or play in our region. They can also seek out real authentic foodie experience­s and can meet the wine makers, farmers, butchers, and chefs at regional foodie events.

The Toowoomba chamber saw this collaborat­ion as the perfect opportunit­y to support the regions reputation locally, nationally, and internatio­nally as a foodie destinatio­n like no other, while delivering unrivalled value to our members.

But the website does much more than that.

It plays a significan­t role in tourism. It features paddock-to-plate offerings and experience­s. Highlights food tour and farm gate to plate events and puts on the spotlight on the region’s thriving restaurant and cafe scene. Enhancing our reputation as an iconic food tourism destinatio­n.

But wait there is more. Importantl­y, it links the work of the CBD Revitalisa­tion Advisory Group by including a “What’s On” in Toowoomba page.

This is only the beginning. The website will continue to grow and evolve. All not possible without the vision of Kristen O’Brien of Dine Darling Downs. Kristen, we salute you!

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