SAY CHEESE!
ADELAIDE Central Market trader Smelly Cheese Co is one of countless businesses that have adapted their business model to stay afloat and become stronger. Cheese expert and owner Valerie Henbest said they began offering digital cheese and wine masterclasses during the pandemic, and this opened the business up to a wider audience. “The world instantly grew in front of our eyes and borders meant nothing more than making sure the freight companies could deliver our goods on time and in perfect condition everywhere in Australia,” she said.
“We have also launched a Smelly Cheese Subscription Box to be delivered monthly to anyone keen to discover new cheeses regularly and in the comfort of their own home.” Ms Henbest said the Adelaide Central Market launched a new home delivery service, too, allowing them to reach new customers. Although business would never return to its prepandemic form, she did not consider this a negative.
“Far from it – we are all a lot stronger and working more efficiently for it,” she said.