The Chronicle



ADELAIDE Central Market trader Smelly Cheese Co is one of countless businesses that have adapted their business model to stay afloat and become stronger. Cheese expert and owner Valerie Henbest said they began offering digital cheese and wine masterclas­ses during the pandemic, and this opened the business up to a wider audience. “The world instantly grew in front of our eyes and borders meant nothing more than making sure the freight companies could deliver our goods on time and in perfect condition everywhere in Australia,” she said.

“We have also launched a Smelly Cheese Subscripti­on Box to be delivered monthly to anyone keen to discover new cheeses regularly and in the comfort of their own home.” Ms Henbest said the Adelaide Central Market launched a new home delivery service, too, allowing them to reach new customers. Although business would never return to its prepandemi­c form, she did not consider this a negative.

“Far from it – we are all a lot stronger and working more efficientl­y for it,” she said.

 ?? Picture: Emma Brasier ?? Smelly Cheese owner Valerie Henbest.
Picture: Emma Brasier Smelly Cheese owner Valerie Henbest.

Newspapers in English

Newspapers from Australia