Storm brewing over Munster brand after ‘white powder’ scandal
CAMERON Munster’s “Mad Dog” brand has come crashing down after the Melbourne Storm star checked into rehab to tackle a long-term drinking problem.
Munster commenced a fourweek rehabilitation program at a southeast Queensland facility on Wednesday following the Storm’s “white powder trio” scandal involving teammates Brandon Smith and Chris Lewis.
On top of a $30,000 fine and one-game ban from the NRL, Munster decided to formally address what he described as a “difficult relationship” with alcohol by attending a rehab clinic.
The Storm have placed the Queensland Origin star on a 12month alcohol ban, with a $100,000 suspended fine and possible sacking if he transgresses.
Munster, 27, has built a personal brand off his larrikin nature, attracting numerous sponsorships and ambassadorial deals. He has his own alcoholic ginger beer, Mad Dog by Terella Brewing, brewed on the Sunshine Coast.
He is now faced with a conundrum around how he promotes alcohol while being on a booze ban.
Munster recently lost a personal sponsorship with supplements giant Musashi. He also has sponsorship deals with sporting apparel giant Puma and country clothing company Ringers Western.
Earlier this year, Munster spoke about how he was creating a business empire.
“I wouldn’t call myself book smart but I believe I network well with people,” he said. “I admire the Australian attitude of being humble and having a beer and that sums me up as a person.”
Storm CEO Justin Rodski said the club hoped Munster could get his life and career back on track. “Hopefully we look back on this as an important turning point in not only his career but also his life,” he said.