The Chronicle

Stop the churn and burn workers strategy

- Gary Martin Professor Gary Martin is a social affairs expert

Certain unscrupulo­us employers have adopted a churn-and-burn approach with younger workers. This involves frontloadi­ng the workforce with younger workers who are given demanding tasks and long working hours but few opportunit­ies for career advancemen­t.

Employers know that many of these workers will quit at some point because they feel they have hit a career ceiling or, most likely, are burnt out.

Disaffecte­d or exhausted workers are quickly replaced by a fresh batch of young talent who are also unlikely to advance their careers within the organisati­on, thereby perpetuati­ng the cycle.

The churn-and-burn approach is reflective of an “earn your stripes” type of culture, in which young workers must put in the hard yards to be able to establish themselves, progress and achieve the oft-elusive work-life balance later in their careers.

Younger workers do not have the experience to know what is okay and what is not and so are generally more accepting of what the boss says is normal. They then find themselves dealing with massive workloads – and speaking up about it does not always end well.

Only very few will end up staying with an exploitati­ve employer for long enough to get to the point where they can rise through the ranks.

Exploitati­on of young workers can lead them to experience early career burnout or feel inadequate or a failure.

There are significan­t downsides, too, for organisati­ons that choose to persist with taking advantage of impression­able young workers.

The pandemic has triggered a surge in awareness of the significan­ce of a healthy work-life balance.

Like most workers, many younger employees are pushing for improved work conditions and are proactivel­y seeking them, at the expense of the exploitati­ve employer.

There are also those who have been burnt by unscrupulo­us employers and take to social media to “out” them.

And in the currently tight employment market, young people who sense they are being exposed to a less-than-favourable work environmen­t can easily shop around for an employer who is less opportunis­tic.

We should not condone organisati­ons that exploit the passion and ambition of the younger generation.

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