Made By Cow raw milk company in administration
A much-loved Australian milk brand has announced it has gone into voluntary administration, leaving loyal customers “devastated”.
Made By Cow was sold in Coles and Woolworths as well as independent retailers and had amassed a cult-customer base selling the “world’s first cold-pressed raw milk”.
The sale of unpasteurised milk has been banned in Australia since the 1940s, but advocates for “raw” milk claim it is more natural and safer for children – believing essential nutrients are destroyed in the pasteurisation process.
However the NSW-based business, owned by fashion journalist Paula Joye and husband Saxon, was the first to use high cold water pressure technology rather than heat to kill harmful bacteria in its milk.
After a “long and exhaustive” process, the milk – sourced from a single herd of 300 Jersey cows – earned approval for sale by the NSW Food Authority in 2016.
Despite huge demand, which saw the company expand to over 300 retailers in 2019, Made By Cow has announced its range of raw milks were “gone” for good.
“It is with a heavy heart that we inform you that from yesterday, Made By Cow will be closing its doors and has gone into voluntary administration with KordaMentha appointed,” a statement from the brand’s CEO, Wade Porter, said.
“We are proud of our incredible journey and to have created a truly innovative product that was enjoyed by thousands of loyal customers.
“In recent years we have been on a strong trajectory with our business growing upwards of 50 per cent year-onyear.
“(But) In this climate of uncertainty, growing interest rates and inflation, the business has faced economic uncertainty and supply chain challenges and, as a result, the very tough decision has been made to cease production.”
A 1.5L bottle of the brand’s “Jersey milk” most recently retailed for $7.95.