The Chronicle

Insights on fork to farm

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PRODUCERS will have access to the latest informatio­n, insights and innovation from fork to farm at Meat & Livestock Australia’s trade site at Beef Australia 2018 next month.

The site will provide a one-stop shop for producers to talk with MLA’s team first hand about any issues while exhibiting the latest innovation, marketing insights and practical tools for producers’ businesses.

Visitors will gain a first-hand appreciati­on of current and emerging consumer trends direct from Australia’s beef markets here and abroad.

They will then be guided through an interactiv­e tour back through the supply chain to learn how these insights, together with technology, genetics and the power of informatio­n, can be harnessed to drive the profitabil­ity of beef businesses.

For the full program, visit beefaustra­lia 2018.mla.com.au.

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