Lohan’s worth may be lower than she thinks
LINDSAY LOHAN may have ever so slightly overestimated the value of her endorsement.
A rep for the Mean Girls star went trawling for deals on a Facebook group for publicists and marketers this week, writing that interested parties should “reach out if you rep a brand that is interested in endorsement opportunities with Lindsay”.
They also rather grandly announced that “acceptable brands include: fashion, beauty, car, lifestyle, CPG, fitness/lifestyle, food/drinks, entertainment/media, tech. Must have a substantial budget”.
The response was, er, underwhelming. The post got three responses: one alerting a New York Post reporter to the gauche cash grab, and two from industry types asking for a “ballpark” on what “substantial” means.
The rep for Lohan did not respond to a request for comment.