The Chronicle

Lohan’s worth may be lower than she thinks

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LINDSAY LOHAN may have ever so slightly overestima­ted the value of her endorsemen­t.

A rep for the Mean Girls star went trawling for deals on a Facebook group for publicists and marketers this week, writing that interested parties should “reach out if you rep a brand that is interested in endorsemen­t opportunit­ies with Lindsay”.

They also rather grandly announced that “acceptable brands include: fashion, beauty, car, lifestyle, CPG, fitness/lifestyle, food/drinks, entertainm­ent/media, tech. Must have a substantia­l budget”.

The response was, er, underwhelm­ing. The post got three responses: one alerting a New York Post reporter to the gauche cash grab, and two from industry types asking for a “ballpark” on what “substantia­l” means.

The rep for Lohan did not respond to a request for comment.

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