The Cobram Courier

Berrigan Shire rebrand push

- By John Thompson john.thompson@southernri­verina news.com.au

It’s one of few councils in the state to be named after a single town, and the local business community wants Berrigan Shire Council to consider a name change.

A rebranding of the council, with a name more representa­tive of the entire region, was just one of the ideas discussed when the community was asked its ‘future thoughts of Finley and the Shire’ at a public forum hosted by the Finley Chamber of Commerce, Industry and Agricultur­e.

But could a new name — one more inclusive of the region’s varied townships — reinvigora­te the region ahead of an expected tourism boom?

‘‘There was a lot of conversati­on about the perception of the shire during the forum,’’ Finley Chamber president Rick Shaw said.

‘‘There was talk about how locals view it, about how locals perceive outsiders view it, and then of course how outsiders actually view it.

‘‘The proposed name change was suggested as a result of that discussion.’’

Only one potential option was put forward at the meeting — ‘Southern Riverina Shire.’

Berrigan Shire Mayor Matt Hannan suggested residents could have their official say sooner rather than later, and welcomed suggestion­s from the community.

‘‘At the moment council is exploring a rebrand, and that’s a process that will be put to the community,’’ Cr Hannan said.

Though he stressed the purpose of rebranding council was not to change the name, Cr Hannan did admit a name change ‘‘could very well be part of it’’.

‘‘It (a rebrand) is something that councils do on a recurring basis and is more focused on concept than specifics,’’ he said.

‘‘It could include a new logo, new signage, and different colours.

‘‘But a name change could very well be part of that, if that’s what people want.’’

Berrigan Shire Council was establishe­d on March 6, 1906.

It includes the communitie­s of Barooga, Berrigan, Finley and Tocumwal, covering more than 2000 square km.

Should the Berrigan Shire change its name? If so what should it be? Let us know your thoughts. Send an email to:

 ?? ?? Big issues: (From left) Finley Chamber president Rick Shaw, Member for Murray Helen Dalton and Tocumwal Chamber president Sergio Redegalli in attendance at last week’s future thoughts of Finley and the Shire forum.
Big issues: (From left) Finley Chamber president Rick Shaw, Member for Murray Helen Dalton and Tocumwal Chamber president Sergio Redegalli in attendance at last week’s future thoughts of Finley and the Shire forum.

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