Ce.x Group to retain stadium naming rights
C.EX Group will continue as naming-rights sponsors of C.ex Coffs International Stadium following an open market request process by Coffs Harbour City Council.
The announcement was made this week as Coffs Harbour played host to the 2018 Tag World Cup and with construction work well advanced on the $19 million stadium upgrade.
The C.ex Group has held naming rights of the Coffs Harbour International Stadium for four years and will now retain the naming rights for five years with an option of a further three years and two years.
“It’s a great synergy, and it’s great branding for the club which brings us in line with all of the events that are held out here at the stadium and the support of sport that the group actually works for,” C.ex Group CEO John Rafferty said.
The council and Federal Government have invested heavily in the Coffs Harbour stadium in recent years, with digital television and quality lighting installed and works to build new grandstands, which will effectively triple the covered crowd seating.
“Once again, it’s great that the stadium will carry the name of a local, Coffs-grown enterprise – an organisation that plays such an integral role in the Coffs Coast community,” Coffs Harbour Mayor Denise Knight said.
“What was clear – and very positive – was that there was a really high level of interest from the local business community in supporting the stadium and the ongoing work that council’s team do in attracting sporting groups and events to the Coffs Coast,” the council’s general manager Steve McGrath said.
SAME SAME: C.ex Coffs International Stadium will keeps its name following the announcement of a new sponsorship agreement.