Fu­ture in our hands

The Coffs Coast Advocate - - NEWS - RAY SMITH, VICE-PRES­I­DENT

WELL here I go again... the Coffs Coast, what a place to live.

I might sound like a bro­ken record but event af­ter event, our city delivers.

The ITF Tag World Cup held at C.ex Coffs In­ter­na­tional Sta­dium ear­lier this month at­tracted a record field of 190 teams made up of 3800 play­ers and of­fi­cials rep­re­sent­ing 32 na­tions.

In ad­di­tion to the play­ers and of­fi­cials, about 5000 fam­ily mem­bers and sup­port­ers at­tended the event, en­joy­ing our great re­gion and sig­nif­i­cantly con­tribut­ing to the lo­cal econ­omy.

The Coffs Coast is rapidly ce­ment­ing it­self as the re­gional events hub, and the sport­ing events in­dus­try alone con­trib­utes $30 mil­lion each year to our com­mu­nity.

In or­der to re­tain ma­jor events and at­tract new ones the wider Coffs Coast com­mu­nity needs to not only wel­come these events but make an ef­fort to sup­port them.

Whether it is a wel­com­ing smile, say­ing g’day, pro­vid­ing great ser­vice or sim­ply as­sist­ing with direc­tions, we as a com­mu­nity need to col­lec­tively own the iden­tity of a re­gional events hub and wel­come vis­i­tors with open arms.

The re­al­ity is, they won’t… ev­ery­one in our com­mu­nity needs to be vo­cal and sup­port the great events com­ing to our re­gion. We need to send the mes­sage that we col­lec­tively as a com­mu­nity wel­come these events to our great city.

Whether it be im­me­di­ate or down the track, there is ben­e­fit for all com­mu­nity mem­bers and busi­nesses in in­ter­na­tional, na­tional and in­ter­state events call­ing the Coffs Coast home. The pro­mo­tion of our re­gion that these events carry puts us on the world stage at a level that we as a city don’t have the means to do our­selves.

Let’s work to­gether as a com­mu­nity to keep these world class events com­ing to the Coffs Coast.

We need to speak up as the ma­jor­ity, show­cas­ing our sup­port of this in­valu­able sec­tor that is nec­es­sary for the pros­per­ity of both the Coffs Coast’s econ­omy and fu­ture.

Keep up to date with what’s hap­pen­ing at the cham­ber on Face­book or call 6651 4101.

Photo: Matt Deans

DRAW­CARD: The Eng­land men’s team cel­e­brate with a selfie at the ITF Tag World Cup.

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