A marketing qualification can lead to work as a brand manager, campaign manager, content creator, digital marketing manager, market researcher, public relations professional, search engine optimisation (SEO) specialist or social media specialist.
There are vocational courses, such as a Certificate IV in Marketing and Communication or Diploma of Social Media Marketing, as well as undergraduate courses, such as a Bachelor of Business, majoring in Marketing. Postgraduate studies are also available.
A successful marketing professional is typically creative, organised and able to analyse and interpret information. They have very good communication skills and are able to work independently or in a team.