MAK­ING STYLE A RE­AL­ITY

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A new de­sign cen­tre has opened in For­ti­tude Val­ley that will help you de­cide ex­actly what fin­ishes you want in your new home.

The Porter Davis World of Style cen­tre aims to sig­nif­i­cantly change the time con­sum­ing and some­times be­wil­der­ing process of choos­ing a style for your home by pro­vid­ing the most up-to-date trends and looks all un­der one roof.

In­stead of vis­it­ing dozens of re­tail­ers and try­ing to vi­su­alise a co­he­sive and stylish fin­ish, World of Style in­te­rior de­sign­ers have done the work for you, com­pil­ing the best looks for you to pe­ruse. These de­sign styles are on dis­play as they would ap­pear in a home, so that buy­ers can get a real feel for what the in­side of their home will look like upon com­ple­tion.

The aim, ac­cord­ing to World of Style se­nior de­signer Ran­dall Pye, is to make the whole home dec­o­rat­ing process faster, eas­ier and free from drama.

Mr Pye said while it sounded sim­ple in the­ory, once home buy­ers had to start mak­ing choices about paint colour, fin­ishes and ap­pli­ances, it could quickly be­come an over­whelm­ing task.

“The process is a re­ally dif­fi­cult process for clients,” he said.

“We ask peo­ple who are not ex­perts in in­te­rior de­sign to pick their house from top to bot­tom, from colours and stone to tiles and car­pet, and they don’t al­ways have those skills.”

All of the World of Style staff at 358 Wick­ham St, For­ti­tude Val­ley are qual­i­fied in­te­rior de­sign­ers.

A lot of thought was put into ex­actly what needed to go into the cen­tre, as well as where it would be.

“The build­ing has a nice feel­ing, a bit of his­tory, a bit of ar­chi­tec­ture about it,” Mr Pye said. “It is on a re­ally vis­i­ble cor­ner and close to pub­lic trans­port, the train sta­tion is out the back, and it is close to James St.

“It is a bustling area and a grow­ing de­sign hub. We are hop­ing that we will form part of the space emerg­ing as a bit of a go-to place for de­sign.”

The World of Style con­cept started in Mel­bourne about 15 years ago at a time when many dis­play homes had a fairly sim­i­lar look and were, at times, poorly fur­nished.

“We started try­ing to in­di­vid­u­alise our dis­play homes and make them feel a bit dif­fer­ent so that, as clients went through them, they had a dif­fer­ent ex­pe­ri­ence in ev­ery dis­play,” Mr Pye said.

World of Style has evolved as a sep­a­rate en­tity that home buy­ers can visit to see what fin­ishes and fit­tings they want in their homes. This in­cludes hav­ing ac­tual kitchens on dis­play rather than just rows of ap­pli­ances and tap­ware on shelv­ing.

“It be­came more of an ex­pe­ri­ence cen­tre than a show­room,” Mr Pye said.

“The big­gest ben­e­fit of the space is that peo­ple can see what their house could be. In­stead of walk­ing into a ma­jor re­tailer and see­ing a rack of ovens lined up side-by-side, we ac­tu­ally put a se­ries of ovens in situ.

“We are try­ing to demon­strate dif­fer­ent looks and feels and ex­cite peo­ple. I think World of Style gives peo­ple an op­por­tu­nity to re­fine what they want and makes the process a lot sim­pler.”

Mr Pye said home buy­ers could look at one of the Porter Davis themes and then get ad­vice from their in­te­rior de­sign­ers about what colours schemes and ap­pli­ances went best with them.

“What we are do­ing is show­ing peo­ple what we know works and what we know is pop­u­lar,” he said.

“It is a happy blend of get­ting what’s on trend and mak­ing sure you are show­ing peo­ple what’s fresh and new; we try to change out the space ev­ery cou­ple of years and up­date the prod­uct.”

Mr Pye said his ad­vice to home­buy­ers was to get into World of Style as soon as a Porter Davis home was on their radar.

The World of Style cen­tre is open seven days a week, from 9am to 5pm on week­days and 10am to 3pm on week­ends.

Porter Davis World of Style is about cre­at­ing an im­mer­sive de­sign ex­pe­ri­ence for cus­tomers be­fore build­ing their dream home in­clud­ing this kitchen and bath­room (below) on dis­play.

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