RE­SALE VAL­UES

The Courier-Mail - Motoring - - LUXURY CARS -

PORSCHE re­sale val­ues re­main high be­cause new mod­els have min­i­mal styling dif­fer­ences, ac­cord­ing to Win­kler. ‘‘Re­sale value is im­por­tant to our brand,’’ he says. Win­kler says ma­jor changes can make su­per­seded mod­els outdated and af­fect re­sale val­ues. Pub­lic re­la­tions man­ager Paul El­lis says re­sale val­ues of Porsches is ‘‘quite high be­cause we never had more sup­ply than de­mand’’. ‘‘Our at­ti­tude is to sell one car less than the mar­ket wants,’’ he says. ‘‘It sounds corny but most of our pur­chasers are re­peat pur­chases be­cause peo­ple haven’t been burnt on re­sale value.’’

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