ASX rushed to market
THERE is nothing to stop Mitsubishi going ahead with the global name of ASX for its new compact SUV, despite it being the abbreviation for the Australian Stock Exchange.
Mitsubishi CEO Rob McEniry confirms the car is set to arrive in August or September with the global name, not RVR as had previously been reported.
‘‘There is nothing to stop us using it (ASX). I’ve checked,’’ he says. ‘‘It’s the global name and it has to be used, but it will be a real challenge for us.’’
The ASX, which stands for Active Sports Crossover, will be 345mm shorter and 200kg lighter than the Outlander on which it is based.
McEniry says he is proud Australia will get the vehicle shortly after worldwide release.
‘‘Over the past couple of years we’ve been getting vehicles much sooner after production begins,’’ he says. ‘‘We were getting it a year or so later, but they (Japan headquarters) see the importance of this market.
‘‘Australia is a keener market and the company is doing particularly well.’’
McEniry steps down in two weeks.