ASX rushed to mar­ket

The Courier-Mail - Motoring - - CARSGUIDE.COM.AU -

THERE is noth­ing to stop Mit­subishi go­ing ahead with the global name of ASX for its new com­pact SUV, de­spite it be­ing the ab­bre­vi­a­tion for the Aus­tralian Stock Ex­change.

Mit­subishi CEO Rob McEniry con­firms the car is set to ar­rive in Au­gust or Septem­ber with the global name, not RVR as had pre­vi­ously been re­ported.

‘‘There is noth­ing to stop us us­ing it (ASX). I’ve checked,’’ he says. ‘‘It’s the global name and it has to be used, but it will be a real chal­lenge for us.’’

The ASX, which stands for Ac­tive Sports Cross­over, will be 345mm shorter and 200kg lighter than the Out­lander on which it is based.

McEniry says he is proud Aus­tralia will get the ve­hi­cle shortly af­ter world­wide release.

‘‘Over the past cou­ple of years we’ve been get­ting ve­hi­cles much sooner af­ter pro­duc­tion be­gins,’’ he says. ‘‘We were get­ting it a year or so later, but they (Ja­pan head­quar­ters) see the im­por­tance of this mar­ket.

‘‘Aus­tralia is a keener mar­ket and the com­pany is do­ing par­tic­u­larly well.’’

McEniry steps down in two weeks.

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