FORD Mustang fans will need to pay more for their hero car in Australia — and they only have themselves to blame.
The price of the new Mustang V8 has risen by $2500 after the first year’s allocation — 4000 cars — sold out before arriving in showrooms or anyone had taken a test drive.
Ford says it will honour the original price on orders placed before the end of November.
But if you order a Mustang today, you will not only pay up to $2500 more for it, you will wait until 2017 for delivery.
The Mustang range now starts from $45,990 to $66,490 plus on-road costs, an increase of $1000 on the four-cylinder models and $2500 on the V8s.
Ford Australia CEO Graeme Whickman says: “Nobody is getting gouged or anything like that, we’ve protected anyone who placed an order by the end of November.”
He says strong customer demand and currency pressure contributed to the price rises.
“It’s a mixture of all manner of business conditions, so yes there’s currency (pressure) but at the same time we have to understand what the demand is. We have to make a return. We monitor (pricing) on all vehicles on a monthly basis. Demand and supply are always factors, that’s the nature of pricing.”
He regards the fall of the dollar against the greenback as “a bit of a challenge ... we have to recoup costs”.
Meanwhile, red V8 automatic coupes are the top choice with Australia’s Mustang faithful. The first three roll-on, roll-off carriers have unloaded their precious cargo on local docks, with another two expected before the New Year,
The Mustang has been a sellout success in the US and even Britain. In the first half of the year, the global registrations tally was 76,124 — a 56 per cent increase over 2014.
Ford confirms the obvious colour preference with customers but the shock news is that the automatic gearbox is more popular than the oldschool six-speed manual.
Says Ford’s Neil McDonald: “(Nearly) 90 per cent want the V8 and it’s similar with the Fastback over the Convertible.”
Ford won’t confirm this but it kept the early arrival quiet to maximise its publicity and stave off another rush on showrooms.
“The owners are a very mixed bunch,” McDonald says, “from long-time Mustang fans to people who are moving out of a Falcon XR8 or a Ford Performance Vehicles (model). There are customers who have ordered ‘his and hers’ Mustangs.”