Sticker shocker

The Courier-Mail - Motoring - - News -

FORD Mus­tang fans will need to pay more for their hero car in Aus­tralia — and they only have them­selves to blame.

The price of the new Mus­tang V8 has risen by $2500 af­ter the first year’s al­lo­ca­tion — 4000 cars — sold out be­fore ar­riv­ing in show­rooms or any­one had taken a test drive.

Ford says it will hon­our the orig­i­nal price on or­ders placed be­fore the end of Novem­ber.

But if you or­der a Mus­tang to­day, you will not only pay up to $2500 more for it, you will wait un­til 2017 for de­liv­ery.

The Mus­tang range now starts from $45,990 to $66,490 plus on-road costs, an in­crease of $1000 on the four-cylin­der mod­els and $2500 on the V8s.

Ford Aus­tralia CEO Graeme Whick­man says: “No­body is get­ting gouged or any­thing like that, we’ve pro­tected any­one who placed an or­der by the end of Novem­ber.”

He says strong cus­tomer de­mand and cur­rency pres­sure con­trib­uted to the price rises.

“It’s a mix­ture of all man­ner of busi­ness con­di­tions, so yes there’s cur­rency (pres­sure) but at the same time we have to understand what the de­mand is. We have to make a re­turn. We mon­i­tor (pric­ing) on all ve­hi­cles on a monthly ba­sis. De­mand and sup­ply are al­ways fac­tors, that’s the na­ture of pric­ing.”

He re­gards the fall of the dol­lar against the green­back as “a bit of a chal­lenge ... we have to re­coup costs”.

Mean­while, red V8 au­to­matic coupes are the top choice with Aus­tralia’s Mus­tang faith­ful. The first three roll-on, roll-off car­ri­ers have un­loaded their pre­cious cargo on lo­cal docks, with an­other two ex­pected be­fore the New Year,

The Mus­tang has been a sell­out suc­cess in the US and even Bri­tain. In the first half of the year, the global reg­is­tra­tions tally was 76,124 — a 56 per cent in­crease over 2014.

Ford con­firms the ob­vi­ous colour pref­er­ence with cus­tomers but the shock news is that the au­to­matic gear­box is more pop­u­lar than the old­school six-speed man­ual.

Says Ford’s Neil McDon­ald: “(Nearly) 90 per cent want the V8 and it’s sim­i­lar with the Fast­back over the Con­vert­ible.”

Ford won’t con­firm this but it kept the early ar­rival quiet to max­imise its public­ity and stave off an­other rush on show­rooms.

“The own­ers are a very mixed bunch,” McDon­ald says, “from long-time Mus­tang fans to peo­ple who are mov­ing out of a Fal­con XR8 or a Ford Per­for­mance Ve­hi­cles (model). There are cus­tomers who have or­dered ‘his and hers’ Mus­tangs.”

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