PRICE IS DRIV­ING KIA’S SALES

The Courier-Mail - Motoring - - Carsguide Confidential -

IT’S hard to find the right word for the cur­rent re­tail price of the Kia Cer­ato.

Sur­pris­ing? Amaz­ing? Out­ra­geous? Fan­tas­tic?

Each of them fits the bill, es­pe­cially for shop­pers, when 2015-build cars are be­ing cleared at a truly bar­gain­base­ment price.

When you do the sums on the Cer­ato it turns out that the lat­est show­room of­fer by the South Korean maker is lineball with much smaller cars.

The Cer­ato is be­ing ad­ver­tised at $19,990 drive­away, with an au­to­matic gear­box. And Kia is also throw­ing a $1000 “gift card” into the deal.

Work­ing back­wards from $19,990, al­low­ing a con­ser­va­tive $3000 for the auto and on-roads, the price drops to $16,990. Pick up the gift from head­quar­ters, which most peo­ple ap­ply to the fi­nal price, and we’re talk­ing about a $15,990 bot­tom line for the Cer­ato.

That’s a bril­liant deal for a small car that’s not just a tid­dler, although ri­val brands are not happy. “They are dump­ing. They have to be,” says a dis­grun­tled se­nior ex­ec­u­tive at one of the three re­main­ing lo­cal car­mak­ers.

And it’s not just Kia. The sums look pretty nice on the Hyundai i30 at the mo­ment.

The cur­rent $19,990 drive-away deal is a sav­ing of close to $7000.

If you take the base price at $20,990, then add $2300 for an auto and $3700 for NSW on-road costs, you quickly get to $26,987 for a car that’s avail­able on the road for just $19,990.

So it’s no won­der that the i30 was Aus­tralia’s best sell­ing car last month, or that Kia and Hyundai both in­tend to keep their sub-$20,000 drive-away deals go­ing into the dis­tant fu­ture.

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