HAT is it about the Scandinavians? They are masters at making everything look charming. A rusty table, a weathered chair and a striped cushion are inviting and homely in the hands of those clever Swedes.
They can turn a busy workshop, a well-used recreation room, utilitarian laundry or messy kids’ bedroom into somewhere you want to hang out.
If you need proof, IKEA has just published a book, that ‘‘drops in’’ on nine much-loved homes across Sweden. It’s a sneak peek into the different lives of families who love their homes.
One couple live in an incomparable 18th century mansion, while another have two children in a small, clever house. But whether they’re tiny apartments or grand mansions, they’re full of ‘‘dreams and breadcrumbs, humour and inherited objects, mess and perfectionism’’, author Lena Allblom says.
‘‘The homes ooze personality. And the one thing all these families have in common is that they love their homes.’’
is the first of five design titles which are part of IKEA’s FAMILY concept – the store’s customer loyalty program or ‘‘flat pack fan club’’.
But the interiors in don’t just feature IKEA products. They offer an insight into how interesting people arrange their personal spaces to create intriguing, fun places to live.
They’re inventive with storage, practical with furnishings, instinctive with display. Spaces are functional and every nook and cranny is used to the max.
It’s 237 pages of bliss. Since launching in early September, IKEA now has 317,000 members nationally in its customer loyalty program, with just over 100,000 from Queensland, helping raise $30,000 for local charity partners, Youngcare. Worldwide, it has 29 million FAMILY members across 21 countries.