Auc­tion cam­paigns heat­ing up af­ter break

The Courier-Mail - Property - - Who’shome -

WHILE many agen­cies have come to rely on big in-room auc­tion cam­paigns as a mar­ket­ing tool, they have been few and far be­tween since just be­fore Christ­mas.

The odd prop­erty has been taken to auc­tion over the pe­riod but it seems most won’t get back into it un­til late Jan­uary or early Fe­bru­ary.

With so many lo­cals dis­ap­pear­ing for hol­i­day breaks there is just not enough time to build the mo­men­tum needed to get a good turnout.

The Gold Coast mar­ket is a dif­fer­ent story.

They are pre­par­ing for an on­slaught of po­ten­tial buy­ers this month, with cashed-up vis­i­tors here for Magic Mil­lions.

Many of the agen­cies on the Gold Coast plan big auc­tion cam­paigns to take ad­van­tage of the cap­tive au­di­ence.

Buy­ers in Queens­land and par­tic­u­larly Bris­bane have his­tor­i­cally been a lit­tle ret­i­cent to buy at auc­tion.

Ac­cord­ing to RP Data fig­ures there are 238 prop­er­ties listed for auc­tion in Queens­land this week, com­pared to 53 the pre­vi­ous week and 23 the week lead­ing into Christ­mas.

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