Get­ting the best pos­si­ble price

Do­ing a bit of leg­work be­fore putting your home on the mar­ket is an es­sen­tial part of a suc­cess­ful sale, and there's plenty of mar­ket­ing op­tions avail­able that can work a treat

The Courier-Mail - Property - - REALESTATE MARKET OUTLOOK -

WHEN you de­cide to sell your property you know you need to let po­ten­tial buy­ers know this gem is on the mar­ket, but how do you do that?

The first step is choos­ing the right agent. You need some­one who will have a clear idea about how to mar­ket your property and have ex­pe­ri­ence in pro­mot­ing/sell­ing sim­i­lar types of property.

You also need to understand you will need to pay for the mar­ket­ing, and this is why it’s im­por­tant you don’t waste money with in­ef­fi­cient mar­ket­ing mea­sures. Choose the ways that work and make sure your dol­lars are work­ing for you to help sell that house for the best pos­si­ble price. Pho­tog­ra­phy: You must use pro­fes­sional pho­to­graphs. Long gone are the days of tak­ing the pho­tos your­self on an iPhone. Property pho­tog­ra­phy pack­ages have be­come really af­ford­able and good pho­tos are ab­so­lutely crit­i­cal to the suc­cess of the cam­paign to sell your home. Floor­plans: Th­ese used to be an op­tional ex­tra but are in­creas­ingly be­com­ing a vi­tal part of the on­line sell­ing tools be­cause peo­ple like to get a clear un­der­stand­ing of how the rooms are laid out.

It’s now pos­si­ble to get really af­ford­able photo-and-floor­plan pack­ages and th­ese are worth ex­plor­ing. On­line: Re­search shows most buy­ers be­gin their re­search on­line for their dream home. So ob­vi­ously mar­ket­ing your property must in­clude on­line pro­mo­tion and there are many pop­u­lar web­sites that pro­mote houses for sale. Print: The im­por­tance of print me­dia can­not be un­der­es­ti­mated, es­pe­cially in re­gional ar­eas where print is very strong. Many agents em­ploy a strat­egy of making sure they are dom­i­nant on­line and in print to get the most bang for buck.

There are still peo­ple who like to sit on a Satur­day morn­ing with a cup of cof­fee and the news­pa­per property liftout and flick through the houses. We hear plenty of sto­ries about peo­ple who aren’t in the mar­ket for a property who end up see­ing some­thing in the Satur­day news­pa­per and end up buy­ing. Styling: Ideally you should not sell a property empty. Styling a property lets peo­ple see what the po­ten­tial is for the property. If your fur­ni­ture is old and past it, store it and get some stylists in to mod­ernise the property with new fur­ni­ture and fit­tings. It will show the property in its best pos­si­ble light. Ad­di­tional tools: Some of the out-of-the-box tools ex­ist now and you should talk to your agent about some of the other nifty tools they might be us­ing, such as apps that help them get the property out to a data­base of buy­ers look­ing in your area. Agent part­ner­ships: Agents will of­ten talk to each other about prop­er­ties they are sell­ing and some­times an­other agent might have a buyer look­ing for a property just like yours. Ask your agent if they are in touch with other agents about stock. Sign­board: We’ve seen re­search that sug­gests about 80 per cent of the time the per­son who buys your house is ei­ther some­one liv­ing in the sub­urb or a nearby sub­urb, so the im­por­tance of the sub­urb can­not be un­der­es­ti­mated.

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