Neg­a­tive gear­ing a hot topic


THE value of ev­ery Aus­tralian home is at se­ri­ous risk if La­bor wins the Fed­eral Elec­tion, ac­cord­ing to pow­er­house prop­erty doyen John McGrath.

He warned if neg­a­tive gear­ing was abol­ished it would af­fect ev­ery sin­gle per­son who owned or rented a home, not just in­vestors.

Prop­erty val­ues would drop and rents would go up, he said.

Mr McGrath has thrown his weight be­hind an apo­lit­i­cal coali­tion of real es­tate agents, united to­gether by Ray White Group chief Brian White, driven by their con­cern to re­duce prop­erty tax con­ces­sions as of July 2017, which has been pro­posed by the La­bor Party ahead of the poll.

Mr McGrath, founder and chief of McGrath Es­tate Agents, was on the Gold Coast this week for his 19th and big­gest Aus­tralasian Real Es­tate Con­fer­ence with 35 speak­ers and 4000 del­e­gates.

Mr McGrath hand-picked 35 speak­ers for this year’s AREC but he rated Earth Hour co-founder Nigel Marsh as his favourite speaker of the two-day event.

Mr Marsh, told the agents his “light bulb” mo­ment was real­is­ing he couldn’t erad­i­cate all the prob­lems in the work­place.

“Just deal with them. Busi­ness is con­stant white­wa­ter. But I have seen CEOs who couldn’t run a bath let alone a com­pany,” he said.

He also la­belled all “busi­ness books” as rub­bish.

Real es­tate agents who aren’t on social media are miss­ing out on busi­ness, ac­cord­ing to an­other AREC speaker Sher­rie Storor.

Ms Storor told agents to use Face­book, In­sta­gram, LinkedIn and Twit­ter to boost pro­files.

“We sell real es­tate re­ally dif­fer­ently to what we did 10 years ago,” the McGrath New Farm sales agent said.

“The av­er­age Aus­tralian spends one work­ing day per week on social media. That’s more than most peo­ple spend watch­ing TV, or be­ing with their loved ones.”

Ms Storor ad­vised agents to al­ways “be au­then­tic” on­line, en­gage with your ven­dors and “share your­self, but not too much”.

John McGrath warns prop­erty prices will drop and rents will sky­rocket if the ALP wins the Fed­eral Elec­tion on July 2. And (be­low) McGrath New Farm agent Sher­rie Storor en­cour­ages all real es­tate agents to use social media.

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