bunch of 5 COR­PO­RATE ACRONYMS

The Courier-Mail - QWeekend - - UP FRONT -

WD-40

In 1953, a frus­trated Dr Norm Larsen suc­ceeds with his 40th at­tempt at a for­mula to re­pel wa­ter and pre­vent cor­ro­sion. Thus the Amer­i­can's world­fa­mous Wa­ter Dis­place­ment (for­mula) 40 was born.

IKEA

IKEA may be tricky, but try pro­nounc­ing “Ing­var Kam­prad, Elm­taryd, Agun­naryd” – the name of the flat-pack fur­ni­ture firm's founder, the farm he grew up on, and his home parish in Swe­den.

YA­HOO!

Nei­ther ex­cla­ma­tion of de­light nor un­couth hick, Ya­hoo! de­notes “Yet Another Hi­er­ar­chi­cal Of­fi­cious Or­a­cle” – hi­er­ar­chi­cal for the in­ter­net cor­po­ra­tion's data­base lay­out, or­a­cle as in­for­ma­tion source.

M&M'S

Those two Ms ini­tialise the sur­names of For­rest Mars, Sr. and Bruce Mur­rie – founders in 1941 of candy com­pany M&M's. The hard shells were in­tended to stop them melt­ing to­gether in soldiers' pock­ets.

KMART

We can't pro­nounce it ei­ther, so per­haps it's for­tu­itous that the Amer­i­can founder of the world­wide Kmart chain, Se­bas­tian S. Kresge, chose to rep­re­sent him­self with just his sur­name ini­tial.

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