bunch of 5 CORPORATE ACRONYMS
In 1953, a frustrated Dr Norm Larsen succeeds with his 40th attempt at a formula to repel water and prevent corrosion. Thus the American's worldfamous Water Displacement (formula) 40 was born.
IKEA may be tricky, but try pronouncing “Ingvar Kamprad, Elmtaryd, Agunnaryd” – the name of the flat-pack furniture firm's founder, the farm he grew up on, and his home parish in Sweden.
Neither exclamation of delight nor uncouth hick, Yahoo! denotes “Yet Another Hierarchical Officious Oracle” – hierarchical for the internet corporation's database layout, oracle as information source.
Those two Ms initialise the surnames of Forrest Mars, Sr. and Bruce Murrie – founders in 1941 of candy company M&M's. The hard shells were intended to stop them melting together in soldiers' pockets.
We can't pronounce it either, so perhaps it's fortuitous that the American founder of the worldwide Kmart chain, Sebastian S. Kresge, chose to represent himself with just his surname initial.