ALBUM SALES STREAMING DOWN DRAIN
HOW many copies do you need to sell to achieve a No.1 album in Australia?
If you’re US star Meghan Trainor (pictured), it was just 4149 copies of her album Title sold nationwide this week.
Plunging album sales have seen 2015 getting dangerously close to matching an unenviable record: the lowest selling No.1 album in Australian chart history.
That low benchmark was set five years ago by metal band Bring Me The Horizon who topped the ARIA album chart on just 3600 sales in what was a particularly grim week for sales.
However, in June this year Ed Sheeran’s X made No.1 on just 3777 sales.
Sheeran and Trainor have each returned to the top of the charts four separate times this year due to consistent sales and several low-sales weeks.
This year is also yet to see a huge “blockbuster” album, with Sheeran, Sam Smith and Taylor Swift’s albums from last year still regularly lodged in the Top 10.
The lower sales also reflect the fact more people are now streaming albums than buying them, which is good for the consumer but not for artist royalties.
The ARIA album chart is calculated from physical and digital sales and has yet to include data from popular streaming sites including Spotify, Rdio and Apple.
Trainor’s fourth stint on top was bad news for Sydney musician Josh Pyke.
His album But for All These Shrinking Hearts missed out being his first No.1 by just 403 copies.
Iconic hip-hop producer Dr Dre is likely to top next week’s ARIA chart with Compton, his long-awaited album. Sheeran has sold more than 420,000 copies of his album X in Australia, Swift has sold over 350,000 copies of 1989 while Trainor’s Title is platinum with 70,000 sales.