Coffee on the go enters fast lane
MELBOURNE may think it has us beat, but Queensland is challenging its title as the coffee capital of Australia.
Xpresso Mobile Café is branching into the southern states taking its mobile franchise on the road to conquer the cutthroat Melbourne coffee market.
“Australians already have a high coffee IQ however Melbourne takes it to another level,” owner Jonathan Payne said.
Mr Payne has partnered with Di Bella Coffee to launch his first Melbourne franchise this month with a second expected in October this year.
The new additions will help boost the Queensland coffee brand to more than 21 new franchises by the end of the year.
Mr Payne said the mobile coffee market is a “bit tired” and could use a caffeine hit. He believes he’s the man to do it.
“Mobile coffee has been the past and more than ever it’s the future,” he said. “The future is all about quality as your average Australian knows what a quality espresso coffee should taste like.
“Much of the industry is simply not at this standard and that is where Xpresso Mobile Café has reset the benchmark.”
The business has been around since it opened in 2002 and was refreshed and relaunched in 2013 with a new emphasis on quality coffee.
As home to many large scale and reputable coffee roasters like Di Bella, Merlo and Elixir, Mr Payne said Brisbane provided a good launching pad to build his business.
Xpresso Mobile Café is one of the first coffee makers to adopt the new electronic beacon technology which connects trucks with customers through their smartphones, giving them access to loyalty programs and sends texts to let people know when an Xpresso van is nearby.