THE SOUTH HAS RISEN AGAIN IN RADIO RATINGS
THE “southern raiders” on revamped radio station 4BC have trampled over their ABC rivals.
According to the latest radio ratings, Sydney-based jocks Alan Jones and Ray Hadley are stealing listeners from the locally produced ABC.
4BC’s audience share rose from 4.7 to 6.0 per cent, increasing in all timeslots. The ABC shed listeners across every program.
The big winner of the ratings survey was 4BC morning host Hadley, who scored a 2.3 per cent rise, while his ABC competitor, Steve Austin, dropped the same number.
While Austin still pips Hadley with an 8.9 per cent share, compared to 8.2 per cent, Macquarie Radio boss Russell Tate said his star jock attracted listeners from other stations, particularly the ABC, due to his experience.
Mr Tate said the results were “pleasing” and showed that 4BC was once again gaining traction in Brisbane.
Meanwhile, Nova 106.9 has snatched top spot from 97.3 in the breakfast wars, despite the continued absence of suspended host Ash Bradnam.
The remaining duo of Kip Wightman and David “Luttsy” Lutteral celebrated a 0.2 per cent rise that saw them overtake 97.3’s Robin Bailey, Terry Hansen and Bob Gallagher.