The Courier-Mail

TALULAH HITS ON TREND

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QUEENSLAND is having its moment in the fashion spotlight.

Our models are on the biggest runways, our designers are leading the revamp of the largest department stores and our sense of style is putting us on the map.

Homegrown label Talulah (modelled left) is the latest brand becoming one of fashion’s biggest success stories, after poaching head designer Toni Dameglio from Miu Miu and expanding into more than 300 stores overseas. Founder Kelli Wharton also announced this week the company had decided to ditch David Jones and join Myer, alongside fellow Queensland label Aje. “It’s really exciting,” Wharton, 32, said.

“We’re keeping our finger on the pulse even though we’re (now) in Byron Bay … we’re fastpaced and we’re travelling the world and on the trends.”

Aje designer Edwina Norris said the rest of the world was captivated by Queensland’s laidback but glamorous aesthetic.

“Brisbane and wider Queensland has got a great sense of style,” she said. “I think people are quite unique in their ways of dressing; maybe they push the envelope a little bit more.”

Many of our models are now household names, including Catherine McNeil and rising star Grace Simmons.

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